The Indianapolis Museum of Art and the New Orleans Museum of Art are wagering artworks on the outcome of the 44th Super Bowl, where the New Orleans Saints will take on the Indianapolis Colts for the title.
Tyler Green has been shuttling between the two directors (Maxwell Anderson and E. John Bullard). The bet now stands at a three-month loan from the home-town of the losing team to that of the winning team; the IMA has put up a Turner, NOMA a Lorrain.
There are three things that I love about this. Firstly, it's fun - it's unusual to see museums being playful in a way that's not a bit saccharine. Secondly, it's been conducted in the real voices of the directors concerned, and doesn't feel like a PR stunt - this is helped in particular by Anderson being a steady Twitterer. And thirdly, it breaks with that weird culture-sport dichotomy, and says actually, people can be interested and passionate about both.
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