In this interview Kelm describes how the signage references Warhol's work, while also creating an interactive experience that encourages visitors to take the show's poster away with them.
Friday 19 November 2010
Smart, pretty
I do admire American art museum's signage. It often seems lighter - in tone and in heart - than New Zealand's. And I'm quite taken with this piece of work by the IMA's Matt Kelm for their recent Warhol show:
In this interview Kelm describes how the signage references Warhol's work, while also creating an interactive experience that encourages visitors to take the show's poster away with them.
In this interview Kelm describes how the signage references Warhol's work, while also creating an interactive experience that encourages visitors to take the show's poster away with them.
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